I’ve met a lot of older folks who don’t really understand the Internet, but they know it’s a great tool. I have a little story that helps illustrate how surprising the Internet can be. One of our clients had an auction with us, and even though his son was in California, he could find the auction no problem. This fellow said, “So your Internet, it’s not just local then is it?” So I told him we pay extra to get it that far. Young people take it for granted that they can buy a barbeque from the comfort of their home, but it amazes people who didn’t grow up with it.
There are a lot of different ways to sell online these days. The tools available make it possible for anyone to sell stuff over the Internet—and these services are often free or have low costs. So why then should a senior choose to use an auction service like Gordon’s when they can do it themselves? There are quite a few reasons.